L’Oreal Luxe
Store Design Director
2019 - Present USA
YSL | Prada | Replica | Viktor & Rolf |Valentino | Mugler
Work Scope
Design | Internal & External Liaison
Cost Efficiency | Budget Planning
Quality Control
Designers Management
Vendors Coaching & Management
Visual Merchandise
Material Sourcing
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2021 Valentino Beauty Launch PopUp
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YSL - Macy's Herald Square
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YSL - Macy's Herald Square
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One Luxe Fragrance PopUp - Nordstrom MIchigan Avenue
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One Luxe Fragrance - Nordstrom Chicago
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One Luxe Fragrance - BLM Roosevelt Field
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One Luxe Fragrance - Roosevelt Field
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YSL - Bloomingdale's NYC
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Prada - Macy's Herald Square
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Prada - Macy's Herald Square
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Viktor & Rolf - Macy's Dadeland
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Valentino - Nordstrom
2021 Valentino
Beauty Launch PopUp
This popup opens alongside with its first beauty counter in Nordstrom NYC in 2021 summer.
The design concept was inspired by oversized Valentino product packaging descending into New York City — creating an immersive, playful interpretation of scale. The giant “Go Clutch” and product forms became architectural elements rather than decorative props.